As a Social Media Specialist, you play a crucial role in helping YT become the world's leading mountain bike brand. You report directly to the Senior Manager Global Communications and oversee a global audience of 1.5 million bike fans. Your responsibilities include conceptualizing and implementing ideas for unique content across various platforms, ensuring consistent communication, and maintaining brand integrity. You should have an interest in digital technologies, social media, and current trends, and be prepared to create high-quality content worldwide at events with the #ytfamily. Ready to #UNCAGE your career?
Your mission
Suggest and implement new features to continue growth & engagement across social media platforms
Be responsible for the voice of YT Industries, stay upto date within communities and build conversation.
Create, edit and publish unique engaging content across various platforms daily, including but not limited to Instagram, Facebook, Linkedin, TikTok, Pinterest
Stay up to date with current trends and technologies in social media
Liase with external partners to share/manage content
Report and analyse KPIs to measure the impact and effectiveness of campaigns
What you'll bring
A deep understanding of current social media trends and always on the forefront of what is next
High interest in Social Media and content
Experience creating/editing content and knowledge of Adobe creative cloud
Fluent in English, and strong written abilities
Deep understanding, experience and interest in MTB/Cycling
Outstanding communication and organization skills and a sense of responsibility
High flexibility and willingness to travel, especially on weekends in the summer when events are running
What We Offer
Hybrid Work
Flat organizational structure and individual development opportunities
JobRad allowance and discount on YT bikes, service & repairs, YT clothing
Workout opportunities in the YT fitness studio as well as after-work and lunch rides
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