Privacy policy

Status: June 2024

We take the protection of your data very seriously at YT. We treat your personal data confidentially. In this privacy policy, we inform you about the processing of your personal data when you use our website and how we handle your data with regard to marketing measures and when you purchase our products.

1. WHO IS RESPONSIBLE FOR PROCESSING MY DATA?

The controller responsible for data processing is:

YT INDUSTRIES USA INC.

211 Calle Pintoresco

Suite A

San Clemente, CA 92672

E-Mail: service@yt-industries.com

(hereinafter also "YT", "we", "us")

For further questions about data protection and the processing of your personal data in connection with our website and our services, you can contact our data protection officer at any time by post at the above address, for the attention of the data protection officer, and by e-mail to: dataprivacy@yt-industries.com.

2. WHAT DO WE USE YOUR DATA FOR?

The primary purpose of data processing is to establish, implement and terminate the joint business relationship. This includes in particular

Processing of your order
Processing of your service requests
Processing of inquiries about products

In addition, we may use your data for certain purposes, in particular

Newsletter subscription
Receipt of targeted information and offers
Personalized use of the website

Where necessary, we also process your data in order to protect our legitimate interests. These include in particular:

Control, optimization and further development of services and products
to prevent, investigate and prosecute criminal offenses such as fraud, e.g. credit card or identity fraud
Credit checks
Enforcement of legal claims and defense in the event of legal disputes
for auditing purposes
Ensuring the security and operability of our IT systems
for the purposes of direct marketing
Shopping cart abandonment mails

We are subject to various legal obligations.

3. WHEN DO WE COLLECT DATA ABOUT YOU?

3.1 Calling up the website

Each time you use our website, we collect technical access data in so-called server log files, which your browser automatically transmits to ensure the technical functionality of our website. The access data includes in particular

IP address of the requesting device,
Browser type, browser version and operating system,
Online identifiers (e.g. device identifiers),
the name of the requested file,
Date and time of retrieval,
amount of data transferred,
Requesting provider

The information stored in the log files does not allow any direct conclusions to be drawn about your person. Further personal data is only collected if you provide this information voluntarily, for example when making an inquiry or registering or via your browser settings.

3.2 Purchase in the online store

You have the option of registering with a customer account on our website and ordering our products.

a) Registration of a customer account

For every customer who registers accordingly, we set up password-protected access to their existing data stored with us (customer account). Here you can view your order history and the status of your order, adjust it for your order depending on the payment method (prepayment or credit card) and enter and change your contact details. For the purpose of registration and to provide you with the functions of the account (e.g. login authentication, verification of authorization for account management, contact regarding notices, updates, security messages, ensuring the technical functionality of the site), the following mandatory information is collected in addition to optional information when the customer account is created:

Master data (title, surname, first name)
Communication data (e-mail address, telephone number)
Private or corporate customer status
Address data (street, house no., postcode, city, country)
Access data (password)
Time and date of registration
IP address
VAT ID no., country codes, company name (for corporate customers)

b) Order

For the purpose of order processing, the following data is collected and processed from you in addition to details of the product ordered:

Name
First name
Salutation
Billing and delivery address
E-mail address
Telephone number
Customer number
Payment data

We use your data for pre-contractual measures, such as advice on our products, and to process the purchase contracts concluded between us. In addition, we also use your personal data to assert rights arising from the purchase contracts concluded or initiated with you.

c) Payment

As part of the payment process in our online store, we collect certain personal data from you, depending on the payment method selected, in order to process the payment transaction via one of the following payment service providers. The payment information is processed as part of the payment process in order to carry out the payment method you have selected and to process the online order.

The data will be stored for as long as is necessary for processing the purchase, unless there are retention periods under commercial or tax law.

(1) Payment processing (via Adyen)

We offer various payment options, such as payment by credit card, PayPal, Affirm, e-wallet (such as Google Pay and Apple Pay) and Sofortüberweisung . We use Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ Amsterdam, the Netherlands ("Adyen") to process payment transactions. For this purpose, the contact and payment data required for the respective payment method are transmitted to Adyen. The transmission takes place in order to receive the payments on our behalf and to take care of everything related to the financial transaction. Further information can be found in Adyen's privacy policy Information on data processing by Adyen can be found in the privacy policy https://www.adyen.com/privacy-policy including their contact information.

In view of the fact that Adyen acts as an intermediary between commercial providers of payment platforms and customers, the respective privacy policy of the selected payment method must also be observed:

PayPal: https://www.paypal.com/us/legalhub/paypal/privacy-full
Affirm: https://www.affirm.com/privacy
Google Pay: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
Apple Pay: https://support.apple.com/en-us/101554

(2) Prepayment

After submitting the order and deciding to pay in advance, you will receive a confirmation email. In this e-mail you will be informed of the data required for the transfer, such as invoice amount, order number and bank details. When making the transfer, please state the exact purpose of the transfer, which will be shown in the e-mail.

d) Transportation service provider

We use transport service providers to ship the goods and transmit your contact details (name, address) to them. If necessary, we also transmit your e-mail address and telephone number to the transport service providers commissioned by us so that they can contact you in advance of the delivery and coordinate the details of the delivery.

3.3 Contact , Services

You have various options for getting in touch with us. These include various contact forms and contacting us by e-mail. In this context, we process your data exclusively for the purpose of communicating with you. In the context of service requests, we may forward your data to component manufacturers in pseudonymized form for service purposes.

The data collected by us when using the contact forms will be automatically deleted after your request has been fully processed, unless we still need your request to fulfill contractual or legal obligations.

We have integrated the following contact forms on our website:

Contact form
Service form (maintenance and repair)
Service form (Crash Replacement)
Warranty form

Which mandatory data is collected in each case can be seen from the respective entry forms. This includes in particular:

Title, surname, first name
E-mail address
address
Order number
Invoice data
Concerns
Photos or videos (damage to thebike)

3.4 Existing customer acquisition

If you have already purchased a product from us, we will record your registration and contact details in our database and list you as an existing customer. If you have provided us with your e-mail address when registering, we will use it to send you advertising for our own or similar goods and services.

3.5 Newsletter

You have the option of subscribing to our newsletter, in which we inform you up to four times a month about offers and news from YT. The data collected can be seen from the registration form. To order our newsletter, we use the so-called double opt-in procedure, i.e. we will only send you the newsletter by e-mail if you confirm in our notification e-mail by clicking on a link that you are the owner of the e-mail address provided. If you confirm your e-mail address, we will store your e-mail address, the time of registration and the IP address used for registration until you unsubscribe from the newsletter. The sole purpose of this storage is to send you the newsletter and to be able to prove your registration.

We use the services of Salesforce to send newsletters. The provider is Salesforce Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. Salesforce is a service that can be used to organize and analyze the sending of newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this data is stored on Salesforce's servers in Germany.

With the help of Salesforce, we can analyze our newsletter campaigns. When you open an email sent with Salesforce, a file contained in the email (known as a web beacon) connects to the Salesforce servers in Germany. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients and to understand the effectiveness of our advertising measures.

You can unsubscribe from the newsletter at any time. A corresponding unsubscribe link can be found in every newsletter message. Alternatively, you can also send your unsubscribe request at any time to the contact details above. This will not incur any costs other than the transmission costs according to the basic rates of your internet service provider. You can also unsubscribe from the newsletter directly on the website.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the Salesforce servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this. You can read more about this in Salesforce's privacy policy: https://www.salesforce.com/company/legal/privacy/#privacy-statement.

3.6 Rolling Circus and YT Mill

We collect and process the data you provide to us when you register for the Rolling Circus event and in the YT Mill.

Specifically, we collect your data for the following purposes:

Processing the bike reservation
Communication in connection with the bike reservation
Handling of claims survey in connection with the use of the bike
Sending of our newsletter (after consent)

Which data is collected can be seen from the input form.

We use a booking system bikerentalmanager from the company Taste Provence Ltd (Europa House, Goldstone Villas, Hove, England, BN3 3RQ, Great Britain) to process bike reservations.

During our events, photos and films are occasionally taken that can be used for publication in social media and press reports. This and other information is displayed in a visible place at each event.

3.7 Voucher promotions

With us you can benefit from voucher offers. If you have rented and tested a bike at one of our events, you will receive a personalized voucher code for your next purchase from us by e-mail. We process your data as part of the voucher redemption and merge the data with your personal data.

3.8 Customer Relationship Management System

We use a CRM system from salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany, to maintain and manage our customer data and to process your inquiries quickly and efficiently.

4. WHY DOES THIS WEBSITE USE COOKIES?

In order to make visiting our website attractive and to enable, protect and improve the use of certain functions, we use browser cookies, scripts, web beacons, tracking URLs, pixel tags and similar technologies (hereinafter "cookies") to provide, protect and improve our website and applications. Below we explain how our cookies work, what their purpose is and what kind of data they collect.

4.1 What are cookies and how do they work?

These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

Most web browsers (see Help function in the menu bar of your browser) can be set by you so that they do not accept new cookies, that you receive a message that a new cookie has been placed or that all cookies received are switched off. For smartphones, tablets and other mobile and stationary devices, you can find the necessary settings in the respective operating instructions.

However, we recommend that you leave the cookie functions fully activated, as only with cookies is it possible to further improve our website for your needs. Our cookies do not store any sensitive data such as passwords, credit card details or similar. They do not cause any damage to your end device and do not contain any viruses.

4.2 Technically necessary cookies

Cookies that are required to manage the website and carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function, language settings) are stored. We have a legitimate interest in the storage of cookies for the technically error-free and optimized provision of our services. These cookies cannot be deactivated, but can be deleted if they are displayed to you.

4.3 Statistics and tracking cookies

Comfort Functions, statistics and tracking cookies are used to collect, store and analyze the data listed below.

a) Google Tag Manager

On our website, we use Google Tag Manager (hereinafter referred to as "GTM"), a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tag management system that enables and simplifies the management and control of website tags via an interface. This means that the GTM only implements tags. Tags are small code elements such as tracking codes or conversion pixels from analysis tools, such as Google Analytics, which are integrated into our website. No additional cookies are used via the GTM and no user profiles are created, but only the loading of other analysis tools is controlled, which in turn collect data in order to measure user behavior on our website, display interest-based advertising and record the impact of advertisements. GTM does not access this data. You can find more information on data protection at Google here: https://policies.google.com/privacy and the data protection conditions for advertising here: https://policies.google.com/technologies/ads?hl=en&gl=us

b) Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited (www.google.de). Google (Universal) Analytics uses methods that enable your use of the website to be analyzed, such as so-called "cookies", text files that are stored on your end device. The information generated about your use of this website is usually transmitted to a Google server and stored there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Your personal information will not be sold to Google.

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person.

c) Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc ("Google"). The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyze information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

d) Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). As part of Google AdWords, we use what is known as conversion tracking. If you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

e) Facebook Pixel

Within our website, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1601 South California Avenue, Palo Alto, CA 94304, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor to our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). We only receive statistical data from Facebook for this purpose without reference to a specific person.

You can read more data protection information from Facebook here: https://www.facebook.com/policy.php.

f) Microsoft Advertising

We use the Microsoft Advertising service of the provider Microsoft Ireland Operations Limited (Ireland/EU) (formerly Bing Ads) on our website. Microsoft Advertising is an online marketing service that uses the Universal Event Tracking (UET) tool to help us display targeted advertisements via the Microsoft Bing search engines. Microsoft Advertising uses cookies for this purpose. Personal data is processed in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers and information about device and browser settings. Microsoft Advertising collects data via UET that we can use to track target groups thanks to remarketing lists. For this purpose, a cookie is stored on the end device used when you visit our website. This enables Microsoft Advertising to recognize that our website has been visited and to display an advertisement when Microsoft Bing or Yahoo is used later. The information is also used to create conversion statistics, i.e. to record how many users have reached our website after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to our website.

However, we do not receive any information with which users can be personally identified.

You can also deactivate personalized advertising at Microsoft at: https://account.microsoft.com/privacy/ad-settings/signedout?refd=yt-industries.atlassian.net&lang=en-US.

Further information on data protection at Microsoft can be found in Microsoft's privacy policy at: https://www.microsoft.com/en-us/privacy/privacystatement

g) AdRoll

To control web retargeting, we use the AdRoll service provided by NextRoll, Inc, 201 California Street, 5th Floor, Suite 500, San Francisco, CA 94111, United States. The company also has an Irish registered office at Level 6, 1 Burlington Plaza, Burlington Road, Dublin 4, D04RH96 Ireland. With the help of an AdRoll cookie, personalized marketing messages can be sent to interested parties who have visited our website and have consented to this processing. We also use AdRoll to track our marketing performance. This is for the purpose of providing you with relevant offers and information about our products.

The processed data includes:

Activity data (device type, browser type, navigation information, advertising data)
User data (IP address, device ID, location)

The AdRoll cookies stored on your device expire 13 months after your last access to our website. Further information on data processing by AdRoll can be found here: https://www.nextroll.com/privacy

h) Usercentrics

This website uses Usercentrics technology to provide a button or link on the website that allows you to opt out of the sale of data by clicking "Do Not Sell My Personal Information". We use this service to provide customers with certain information in a "notice at collection" and to save the configuration on the device. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany ("Usercentrics").

When you enter our website, the following personal data is transmitted to Usercentrics: your refusal(s) or revocation of your consent(s), IP address, browser information, information about your end device and the time of your visit to our website. Usercentrics also stores a cookie in your browser in order to be able to assign the settings. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected. Further information on data processing by Usercentrics can be found here: https://usercentrics.com/privacy-policy/

i) Microsoft Clarity

Various user information is collected and stored on this website via the "Microsoft Clarity" service of Microsoft Ireland Operations Ltd. for statistical analysis of user behavior and for optimization and marketing purposes. In particular, Clarity records mouse movements and creates a graphical representation of which part of the website users scroll on particularly frequently (heat maps). We also receive information about general user behavior within our website. Clarity generates statistical data about how visitors use the website. Microsoft anonymizes your personal data before a potential transfer to a third country.

Further information and Microsoft Clarity's privacy policy can be found at https://clarity.microsoft.com/terms and https://usercentrics.com/privacy-policy/

4.4 Plug-ins

a) Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we indicate on the website.

You can find more information on the handling of user data in Google's privacy policy: https://policies.google.com/privacy?hl=en&gl=us

b) YouTube

We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as "YouTube". YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".

This connection is necessary in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you have visited. In addition, a connection to Google's "DoubleClick" advertising network is established. If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality and analysis of user behavior, YouTube permanently stores cookies on your device via your Internet browser.

Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the data protection information available at https://policies.google.com/privacy.

5. WHAT DO WE USE SOCIAL MEDIA FOR?

5.1 Social media plug-ins

We offer you the option of using so-called "social media buttons" on our website. These buttons are only integrated on the website as a graphic that contains a link to the corresponding website of the button provider. By clicking on the graphic, you will be redirected to the services of the respective provider. Only then will your data be sent to the respective provider. Among other things, the provider receives the information that you have visited our website with your IP address. If you are logged into your respective social media account, the respective provider can assign the visit to our website to your user account. If you do not wish this to happen, please log out of your social media account. If you do not click on the graphic, there will be no exchange between you and the providers of the social media buttons. Information about the collection and use of your data in the social networks can be found in the respective terms of use of the corresponding providers.

We have integrated the social media buttons of the following companies on our website:

Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA) for Facebook and Instagram
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) for YouTube

5.2 Social media profiles

Content and offers are regularly published and shared on YT's social media profiles. Below we explain how we handle your personal data on our social media pages.

a) Controller for the processing of your data

YT operates social media pages on the social networks of:

Facebook Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) for the Facebook page
New Work SE (Am Strandkai 1 - 20457 Hamburg - Germany) for the Xing page
Facebook Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) for the Instagram page
LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2 Ireland) for the LinkedIn page
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) for the YouTube page
X Corp. (1355 Market Street, Suite 900, San Francisco, CA 94103, USA) for the X page
Tik Tok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) for the Tik Tok site

If you communicate directly with us via our social media profiles or share personal content with us, YT is responsible for processing your data. Exceptions apply to the data processing described below, e.g.

when analysing usage (so-called analysis services or page insights); we are jointly responsible for this with the operator of the respective social media platform or
insofar as the operator of the respective social media platform is responsible for determining the type, scope and purposes of data processing.

b) What data is collected and for what purpose?

We maintain social media profiles for the purpose of providing information about products, promotions and offers and to get in touch with you as a visitor and user of the respective page. When you visit our social media pages, YT generally collects all messages, content and other information that you share with us directly, for example when you post, like or share something on a social media page or send us a private message.

If you have an account with the respective social network, we can of course also see your public information, such as your user name, profile picture, other information in your public profile and content that you share with a public audience.

c) Processing of your data by the operator of the respective social media platform

Please note that the operator of the respective social media platform is solely responsible for the processing of your data on the social media platform and determines the type, scope and purposes of the processing of your data when you use it. With every interaction on our social media pages, the operator of the respective social media platform records your usage behavior using cookies and similar technologies. Social network operators can view general statistics on the interests and demographic characteristics (such as age, gender, region) of social media platform users. We would like to point out that data about you as a user may be processed when you visit our social media pages.

We have no influence on the data processing procedures on the social media platforms or on the possible transmission of your data and are not covered by this privacy policy. In this respect, we refer you to the data protection information of the operator of the respective social media platform:

Facebook data policy at https://www.facebook.com/policy,
Instagram privacy policy at https://help.instagram.com/519522125107875,
Xing privacy policy at https://privacy.xing.com/en
LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy
YouTube privacy policy at https://policies.google.com/privacy?hl=en&gl=us
X privacy policy at https://x.com/en/privacy
Tik Tok privacy policy at https://www.tiktok.com/legal/page/us/privacy-policy/en

Every time you interact with our social media pages, the operator of the respective social media platform uses cookies and similar technologies to record the usage behavior of visitors and followers of the respective social media pages. On this basis, the operators of the social media platforms receive so-called "page insights data". Page Insights only contain statistical, anonymized information about visitors, which therefore cannot be assigned to a specific person. The anonymous usage statistics are based on comments, likes, shares, number of visitors, reach of a post, views of individual page areas and statistics on followers by age, language, origin or interests. We do not have access to the personal data used by the operators of the social media platforms to create Page Insights ("Page Insights data"). The selection and processing of Page Insights data is carried out exclusively by the operator of the respective social media platform.

With the help of page insights, we gain knowledge about how our social media profiles are used, what interests the visitors to our social media profiles have and which topics and content are particularly popular. This enables us to optimize our social media profile activities, for example by better responding to the interests and usage habits of our audience when planning and selecting our content.

YT and the operator of the respective social media platform are jointly responsible for the data processing that serves to provide page insights. Further information on the processing of your personal data by the operator of the respective social media platform in the context of the creation and processing of usage statistics can be found in the information on usage statistics on the following websites of the respective social media platform:

Facebook information on Page Insights data at https://www.facebook.com/legal/terms/information_about_page_insights_data
Instagram Insights at https://help.instagram.com/788388387972460?helpref=faq_content&cms_id=788388387972460
Xing at https://privacy.xing.com/en
LinkedIn Privacy Policy (Aggregated Insights) at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy
YouTube Insights at https://policies.google.com/privacy
X Audience Insights at https://x.com/en/privacy

Further information on data processing by the operator of the respective social media platform in the context of interest-based advertising as well as the setting options for your profile and your advertising preferences can be found on the following websites of the respective social media platform:

Facebook at https://www.facebook.com/adpreferences/?entry_product=ad_preferences_delegation
Instagram at https://help.instagram.com/410983803065364?helpref=search&sr=6&query=werbung
Xing at https://privacy.xing.com/en
LinkedIn at https://www.linkedin.com/psettings/
YouTube at https://policies.google.com/privacy
X at https://x.com/en/privacy
Tik Tok at https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en

d) What rights do you have and against whom can you exercise them?

If you no longer wish YT to process the data described here under 5. in the future, please remove the connection of your user profile to the respective YT social media site by using the functions "I no longer like this page" and/or "No longer subscribe to this page".

With regard to data processing by YT, you can assert your rights mentioned under section 9. against YT and with regard to data processing by the operator of the respective social media platform against the respective operator at any time. Further information on this can be found in the data protection declarations (see section 5.2. c)) of the operator of the respective social network.

6. WHO WILL YOUR DATA BE PASSED ON TO?

We only pass on your data to the above-mentioned companies on the basis of legitimate interest, fulfillment of our contractual and legal obligations. We do not sell your data.

Within our company, only those persons and departments (e.g. financial accounting, purchasing, sales, customer service) receive your personal data that need it to fulfill our contractual and legal obligations. If external service providers are used to operate the website or to provide services, they may only use your data to fulfill their tasks. The service providers have been carefully selected and commissioned by us. They are contractually bound by our instructions, have suitable technical and organizational measures in place to protect the rights of the data subjects and are regularly monitored by us.

In addition, data may be passed on in connection with official inquiries, court orders and legal proceedings if this is necessary for legal prosecution or enforcement.

7. WHEN WILL YOUR DATA BE DELETED?

In principle, we only store personal data for as long as necessary to fulfill contractual or legal obligations. After a contract has been fully processed or your customer account has been deleted, your data will be blocked for further use and deleted after the retention periods under tax and commercial law have expired, unless we still need the data until the statutory limitation period has expired for evidence purposes for civil law claims or you have expressly consented to further use of your data. Deletion of your customer account is possible at any time and can be done either by sending an informal message to the above-mentioned contact details or via a function provided for this purpose in the customer account.

8. OBLIGATION TO PROVIDE YOUR DATA

As part of our business relationship, you must provide the personal data that is necessary for the establishment, execution and termination of the business relationship and the fulfillment of the associated contractual obligations or that we are legally obliged to collect. Without this data, we will not be able to carry out our business relationship with you.

9. WHAT DATA PROTECTION RIGHTS DO YOU HAVE?

You have the following rights vis-à-vis YT under the respective legal requirements:

Right to know,
Right to delete,
Right to opt-out of sale or sharing,
Right to correct,
Right to limit use and disclosure of sensitive personal information and
Right to non-discrimination.

You can assert all your rights against YT INDUSTRIES USA INC. using the above contact details by e-mail or letter.

10. CHANGES TO THE PRIVACY POLICY

We occasionally update this data protection notice, for example if we adapt our website or if the legal or official requirements change.

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