Your mission
- Optimize performance marketing processes and lead a growing team of performance marketing managers in day-to-day operations
- Develop strategies, structures, and business plans for the performance marketing team
- Conceptualize, create, and manage relevant (new) customer channels such as search, social, affiliate and other paid channels
- Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations
- Identify and build an optimized bidding strategy for the most effective keywords across multiple languages, measuring keyword performance in terms of both revenue generated and new customers acquired
- Optimize marketing spend by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels
- Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly
- Manage ad placements, target the relevant interests and topics, and use Google’s in-market audiences for search ads
- Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness
- Leverage customer insights to better segment, target and reach potential customers
- Manage, control, and optimize YT’s performance marketing activities and budgets globally
- Redesign and implement analytical models for continuous optimization of the performance marketing budget and its usage
- Identify and test new channels to continue to meet or exceed established critical metrics
What you bring in
BASIC QUALIFICATIONS
For this position, we expect:
PREFERRED QUALIFICATIONS
For this position, we expect:
- 6+ years of relevant senior level experience in a similar role in online performance marketing
- Strategic skills: proven track record in building effective multi-channel marketing strategies, including SEA and paid social media
- Technical Skills: excellent knowledge of analytics and database tools (e.g. Excel, Google Analytics, Tableau, etc.) and performance marketing platforms (e.g. Social Animal, HubSpot, GetSocial). Knowledge and prior usage of tools like Facebook Ad Manager, Google AdWords, Taboola and /or Outbrain
- Strong analytical skills and a data-driven approach to problem-solving is a must for this role.
- The successful candidate is an independent decision maker
- Open and positive attitude
- Hands-on mentality, problem-solving and organizational skills
- Highly goal-oriented individual and excellent communication skills
- Excellent English written and verbal communication skills, German is a plus
- A strong grasp of Web Analytics, Adwords, Paid advertising & A/B Testing
- Passion for digital marketing & staying up to date with industry news
- Self-learner, keeps oneself up to date with new platform updates & regulations
PREFERRED QUALIFICATIONS
- University degree in a business relevant field
- Experience in people management as well as training and further education of employees
BENEFITS
Great office environment and highly motivated colleagues
Flat organizational structure and individual development possibilities
Discount on YT bikes, service & repairs, apparel, and accessories
Workout opportunities in the YT gym as well as afterwork and lunch rides
