Philosophy
YT stands for Young Talent, which adheres to our original idea to support young talents and beginners in mountain biking with competitive, low-priced bikes.
This basic idea is still essential when it comes to developing new products. However, in the meantime our bikes have advanced to be much more than just entry-level mountain bikes. In fact, we are manufacturing pro bikes that are also suitable for beginners.
From the start, our bikes have been rated best in consumer magazines, a proof that not only the price, but also the quality is right. Beside this we won the 2009 FREERIDE Milestone Award, the Red Dot Design award 2010 and we are nominated for the German Design Award 2011.
Our „One-Bike-Concept“ (one bike with one specification and one design per application) distributed via direct sales caught on completely.
